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Apple acquires New Zealand wireless charging company (AAPL, 005930)

26 October, 2017, 01:17 | Author: Janis Wilson
  • Apple buys NZ's PowerbyProxi

New Zealand publication Stuff was the first to report on the acquisition, to which Apple has gone to the unusual length of publicising that it purchased PowerbyProxi for an undisclosed sum of money.

Not much information is known about this tiny New Zealand startup PowerbyProxi. It has since developed effective means of wirelessly transferring up to 100 watts of power, which makes the technology feasible for charging larger devices as well. Some of Apple's power- hungry devices -example of the MacBook -will get to incorporate the technology in its functions.

Market researchers and analysts criticized Apple AAPL over the last couple of years for failing to keep pace with competitors like Samsung and others that had invested in wireless charging in their smartphones, tablets, and other devices.

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PowerbyProxi will continue its "growth in Auckland and contribute to the great innovation in wireless charging coming out of New Zealand", its founder and CEO, Fady Mishriki, said in a statement. One of the company's products is Proxi-Module, a modular wireless-power system that can be adapted and integrated into other products. Apple also announced a new wireless charging pad called the AirPower that it plans to release next year. The group now has over 250 member companies, including Apple. That spans wireless control systems, wireless sensors and robotics, as well as areas more obviously suited to Apple such as wireless battery charging.

How will PowerbyProxi help Apple? .

The recently launched iPhone 8, 8 Plus, iPhone X and the Apple Watch Series 3 are the first from Apple to support wireless charging. The new smartphone will be rolled out in more than 55 countries and also in physical Apple Stores but on limited quantity only.

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