Kellogg's to redo 'racist' Corn Pops cereal box art
27 October, 2017, 01:08 | Author: Kristine Mills
The cereal box's artwork shows the corn pop cartoon characters inhabiting a shopping mall and taking part in various activities. Ahmed also stated that the artwork could be interpreted as "teaching kids racism".
Ahmed was actually surprised by how fast the company responded (less than 6 hours) and said, "genuinely appreciate the rapid response".
"We take feedback very seriously, and it was never our intention to offend anyone", spokesman Kris Charles told USA Today.
Kellogg's issued an apology, saying they never meant to offend anyone and they are updating the artwork soon.
Kellogg's responded to Ahmed's tweet later that day using the company's official Twitter account. I'm not saying we need corn pop diversity.
Ahmed's tweets prompted all sorts of other Corn Pops-related questions and controversies.
Ahmed's tweets motivated all kinds of other Corn Pops-related inquiries and also debates.
"Why is it that the dark Pop is the only figure in the picture with a nose?" asked another.
While there's of course absolutely nothing wrong with working as a janitor - it's both a respectable and important job - the design sends a subtle but concrete cue that a dark-skinned person works in the service of everyone else, and helps to normalize insidious racial stereotypes. Saladin Ahmed's original tweet has been retweeted more than 2,000 times, and he later tweeted that it garnered the (unwanted) attention of some Twitter trolls, who flooded his mentions and replies with, "more slurs and threats than usual". Ahmed, a science fiction and fantasy writer and poet, is now writing Marvel Comic's Black Bolt series.
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