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Apple's HomePod won't launch until 2018

20 November, 2017, 04:35 | Author: Janis Wilson
  • Apple's HomePod delayed until next year

"We cannot wait for people to start using HomePod, which is a breakthrough of Apple's wireless loudspeakers for home, but we need a little more time before it is ready for our customers".

Originally, the speaker was set for a December launch, which would have made it readily available for the holiday season.

Apple has had a history of winning the hearts of its customers by the sheer weight of its superior technology and value-for-money products in the past and one can expect the HomePod also to create similar ripples in the home speaker segment.

It is rare but not unprecedented for Apple to delay a product launch. The much-hyped speakers were to release in December this year. The second-generation Amazon Echo offers improved sound quality with a lower price tag of $99, while the Google Home Max is a $399 device that is prepared to be a direct challenger to the HomePod. A lot of people would have included the Apple HomePod to their shopping list already.

The smart speaker industry has become more competitive this year and launching a first smart speaker at the end of 2017 was already a but late from Apple. This sits alongside a four-inch Apple-built subwoofer and a seven tweeter array with precision acoustic horns and directional control.

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While the speakers may be class apart, Apple may fall short of providing good assistance with Siri.

Bob O'Donnell, founder of Technalysis Research, said, "Apple has forecast between $84 billion and $87 billion in revenue for the holiday - mostly driven by sales of its $999 iPhone X - so it's unlikely that missing a few weeks of sales of its $349 speaker will affect its financial results". HomePod's Siri is not exactly like the Google Assistant or Alexa. In addition, the company has mentioned that it will release in early 2018, which is very vague.

A United Kingdom price for the device is still to be confirmed, but it will be priced at $349 in the USA - significantly higher than both the Echo and Google Home. This year it has 27 million devices in homes of the US citizens.

The company recently released a statement "We can't wait for people to experience HomePod,".

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