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American teens are so over Facebook, report shows

15 February, 2018, 02:16 | Author: Janis Wilson
  • Facebook vs Snapchat chart

Facebook usage among under-12s will decline 9.3 percent, while the 12-to-17 and 18-to-24 age brackets will witness a 5 percent drop.

Facebook might be top-dog when it comes to the social media giants but recent estimates indicate its now more appealing to older generations while Snapchat is seemingly stealing its younger customers.

The largest growth will be among older users, with 500,000 new over-55s expected to join Facebook this year. In 2018, less than half of Americans aged between 12 and 17 will use Facebook at least once a month, says eMarketer. That prediction was of course, the first time the digital research firm had predicted a decline in usage of any group as regards Facebook.

Founder and CEO Mark Zuckerberg described previous year as a "hard one" - but although the company remains the world's most popular social network, with more than two billion users worldwide, it may need to reinvent itself to appeal to a new generation of digital natives.

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Overall, it's estimated that Facebook will lost 2-million users this year that are ages 24 and younger. The number of users in the USA who stopped logging into Facebook doubles to 2.8 million if you factor in all users under the age of 25. Similar to Facebook's attempt to draw Snapchat's younger demographic to its apps, Snapchat has also been targeting older users through more user-friendly redesigns. Snapchat will add 1.9 million users under 25 in 2018 and Instagram will add 1.6 million.

However, Facebook remains comfortably the most popular social network globally, with more than two billion monthly active users, compared to around 330 million for Twitter and 187 million on Snapchat. Teens and young adults are ditching Mark Zuckerberg's social network as popularity among the over-55s surges, according to a report. Tumblr, Google+, Reddit, YouTube, LinkedIn, Pinterest, Flickr, and other platforms now seem to be considered not only viable options in a personal social media arsenal, but also potential replacements for those that want those specific services and not a more comprehensive Facebook account.

However, Instagram overall is still bigger in the USA than Snapchat. Snapchat and Instagram are still flourishing. Children under ten are already on social media. Total Facebook users in the US are estimated to rise 1 percent to 169.5 million in 2018, according to eMarketer.

Snapchat, in a bid to arrest its declining user growth after the viral success of Instagram Stories, has refreshed its app to make it more user-friendly. Snapchat has had to content with losing users when they grow a bit older, perhaps this is something investors have learned to accept, but this will be a new challenge for Facebook.

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