Amazon buys EPL rights in UK in 1st for an internet platform

08 June, 2018, 10:42 | Author: Kristine Mills
  • Kevin De Bruyne unleashes a 25-yard strike to put Man City 3-0 up against Swansea

The US web retail giant has broken the stranglehold of Sky and BT Sport with a groundbreaking deal to livestream matches for the first time.

Amazon's purchase of the twenty Premier League games was only one package.

Specifically, the vast online retailers will show one entire round of midweek matches in early December and one round of matches over the Christmas bank holiday. Viewers will be able to watch weekly highlights of all Premier League matches throughout the season, the press release said.

The remaining package of 20 matches has been secured by BT for a cost of £90 million (€102 million) meaning the telco has secured 52 games for a totalof £975 million over three years.

Those wishing to watch the games will require a subscription to Amazon Prime UK, which now costs £79 per year or £7.99 per month.

In February, Sky Sports paid £3.58bn for four packages, while BT Sport spent £295m on another package.

Amazon is no stranger to live sport. In Amazon's deal with the National Football League, the games Amazon streamed also aired on USA free-to-air TV. Last year, the company agreed to pay about $US50 million ($63 million) to stream 10 "Thursday Night Football" games in the USA, an arrangement that Amazon and the NFL have since extended for even more money.

More news: NBA Finals 2018: Stephen Curry breaks 3-point record

It has always been rumoured that an Internet giant would get in on the Premier League action, breaking the recent monopoly of BT Sport and Sky Sports, and now Amazon has stepped up to the plate.

In a separate announcement the Premier League also agreed that there would be a change in the distribution of money gained from the foreign broadcast deal. Prime costs the equivalent of $106 per year in Britain.

Premier League executive chairman Richard Scudamore said the league's revenue sharing remained the most equitable in Europe but it was time to amend an agreement dating back to 1992.

The bix six clubs - Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham - managed to get the necessary 14 votes out of the 20 to agree that from 2019/20, any increase in the current global rights package, will be distributed according to league position and not equally distributed between all 20 clubs as it has been up to now. It also adds to Amazon's growing list of sports rights in Britain, which include US Open tennis.

"When the Premier League was formed in 1992 nobody could have envisaged the scale of global growth in the competition which exists now", Scudamore said.

The Amazon deal is good news for the EPL, which will welcome competition after the value of its main rights packages fell this time.

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