International House of...burgers?

13 June, 2018, 02:36 | Author: Lora Ball
  • Enlarge ImageIHOP has temporarily changed its name to IHOb to draw attention to its new hamburger menu.                  IHOP  IHOb

"The change, in fact, celebrates the debut of the brand's new Ultimate Steakburgers", the company said in a press release about the seven new all-natural burger varieties.

The company revealed Monday what the "b" stands for - it's burgers. "Now, we're flippin' our name to IHOb". "Lunch follows (with 28 percent) and then dinner (16 percent) and late-night service (7 percent)". "Burgers are the most consumed entrée item for men, women and children in America", he continued, adding "it made sense to start with burgers".

As the Inquisitr reported last week, IHOP announced that they would be making a huge change, renaming the iconic restaurant chain to IHOb, with a lower case "b". In the days since the June 5 announcement, speculation has spread across social media and news outlets as to what that "b" could stand for.

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The president of IHOP welcomed the country to the restaurant chain's newest venture on "Fox & Friends" Monday morning.

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In an avid marketing attempt, it turns out, IHOP is not actually changing its name permanently.

Now "IHOP" is be rebranded as "IHOB".

Wendy's, always quick off the mark to throw some online shade at competitors, jumped out with a Twitter post declaring, "Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?"

IHOP's website now features the IHOb logo - but the site's URL remains the same, and its business descriptions and statements continue to list breakfast as a main priority. It's just going to be a disconnect to get consumers to (believe IHOP) has the best burgers'. The name is not a permanent change and, yes, they will still serve pancakes. IHOP will remain family-focused, while Applebee's will still be a place to go with friends to get a beer and watch a game.

The company changed its Twitter handle as well as the signage at its flagship location in Hollywood.

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