Instagram announces IGTV, a hub for long-format videos

21 June, 2018, 20:41 | Author: Kristine Mills
  • Instagram unveils new IGTV app for long-form vertical video, now has 1 billion users

While there's a stand-alone IGTV app, consumers will also be able to watch from within the Instagram app. IGTV is built in a way where videos are full screen and vertical and unlike on Instagram, videos aren't limited to one minute.

Instagram, which is owned by Facebook, has just introduced a brand new initiative for "vertical format video", which means it'll be presented in portrait mode rather than landscape, called IGTV.

Curated: IGTV is focused on the creators you love most and already follow on Instagram.

According to Mashable, a number of celebrity influencers, including Selena Gomez, Kim Kardashian, and Kevin Hart, have been signed up as partners for IGTV and have already started creating content for the platform.

Rolling out for the iOS and Android apps, IGTV will allow any user to upload videos up to 10 minutes long, with the limit for larger accounts at one hour.

More news: Leader of Pakistani Taliban killed by US drone strike, Afghanistan says

As Facebook itself has moved deeper into video, Instagram will become a direct competitor to YouTube with IGTV. "IGTV is for watching long-from videos from your favorite creators". Instead they can seek out the longer videos in IGTV, where they can run for up to an hour. Yesterday, a Facebook executive told Recode it would start running autoplay video ads in Messenger, another property launched as a kind of spinoff-app, this week.

Long-form vertical video! Here we are. Last year, Facebook launched Watch, a section inside the social network for shows from professional media companies and individual creators.

The Instagram TV app is not just for stars like Pons with 25 million followers, either.

"Longer vertical video on Instagram makes it even easier to get closer to your audience and be discovered by new people."

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